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全世界建连锁主题公园

已有 77 次阅读2022-10-15 20:01 |个人分类:全球化

在美国有一家大型连锁店,Fry’er专门销售电子产品。近几十年来,随着电子产品的更新和扩展,该商店的销售非常好,商店数量超过了沃尔玛。与沃尔玛的室内装饰不同,沃尔玛的商店都是同样的分布,弗莱尔有不同的室内装饰,每个商店都有自己的主题。例如,有些像外星人的胶囊一样被建立起来,有些像军用武器系统,有些像潜艇舱内的海底,有些像牛仔农场,等等,充满了好莱坞电影的艺术想象力和创造力。上一次在迪斯尼乐园,德国,巴西的首席执行官们第一次来参观。 由于他们不同的文化背景,来自不同的大陆,甚至在一起,很明显他们的个性不是那么兼容,也不容易相处。在全球范围内,有几个大的原真文化区域,以及不同文化重叠部分的区域。中国,日本,韩国,东南亚,印度,阿拉伯半岛,伊朗,埃及,德国,法国,俄罗斯等,拥有非常纯正,真实,传统的核心文化。土耳其,美国,中亚,拉丁美洲等地区有一个比较混合的复合文化。在硬件方面,在所有主题公园中,娱乐项目使用与基础设施,新材料,航空航天重力动力学和动力系统相关的技术。根据故事,文化主题或特殊主题,可以将这些结构和游乐设施装饰成各种外壳。因此,我认为在世界各地的不同地点设计这些主题公园时,应该根据这些Fry'er商店的不同风格来定制各种当地文化背景。我认为所有的主题公园都应该连接到一个统一管理的系统中。这样它就可以有合理的资源配置,这样操作就会更有效,有更大的效益。例如,游客可以购买其中任何一个的组合门票,现场演出可以到各个分园轮流表演,公园可以分享更大的纪念品市场,公园可以合作推出教育研究创意项目,等等。

 

There is a large chain store in the United States that specializes in selling electronic products, Fry’er. As electronics have been updated and expanded in recent decades, the store is doing very well, with more stores than Wal-Mart. Unlike Wal-Mart 's interior decor, Walmart stores are all the same layout Fry’er has different interior decoration that each store has its own theme. For example, some were set up like alien capsule, some were set up as military armed systems, some like the seabed inside submarine cabin, some are like cowboy farm, and so on, full of artistic imagination and creativities in Hollywood movies. Last time at Disneyland, although, German, Brazilian CEOs had enjoyed the first time visiting, because of their different culture backgrounds, coming from different continents, even together, it was obvious their personalities were not so compatible, nor get along easy. Across the globe, there are several large authentic cultural regions , and areas of overlapping parts of different cultures. China, Japan, South Korea, Southeast Asia, India, the Arabian Peninsula, Iran, Egypt, Germany, France, Russia, and so on, hold very pure, authentic , traditional core cultures. Turkey, the United States, Central Asia, Latin America, etc. there are comparative, mixed composite culture in those area. In terms of hardware, in all the theme parks, recreation projects use technologies relating to infrastructure, new materials, aerospace gravity dynamics and power systems. Those structure and rides can be decorated into various out covers according to the story, or cultural topic, or special theme. So I think when designing these theme parks at different sites around world, they should be customized in to the various local cultural background with different styles just like these Fry’er stores. And I think all the theme parks should be connected into one system with centralized unified management. So that it can have rational allocation of resources, in this way the operation will be more effective, have greater benefits. For example, visitors can buy combined tickets going any of them any where. On-site shows can take turns performing in different parks. Parks can share bigger market for souvenirs, can work together launch educational research creative projects, and so on. 


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